Innovation: the use of imagination for engagement (BMW automobile).
It has a direct application of the commercial, pragmatic and reality of society. An automobile uses innovation and design to lead to enjoyable real life experience.
"Context over Dogma" --
Start of Quark
Typography
Factual Meaning v Suggestive Meaning
Denotation v. Connotation
Homework:
Finish scanning
Have front cover complete
Get hard drive
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